Monday, February 26, 2007

SICK.

Spankee says: this is an outrage.
spankee also says: stick-eee, we're out of do-nughts

Krispy Kreme bites back with lower calorie, whole wheat doughnut
Last Updated: Monday, February 26, 2007 | 12:09 PM ET
The Associated Press

Krispy Kreme Doughnuts Inc., still recovering from the low-carb diet craze that starved the company's earnings, unveiled a whole wheat doughnut Monday.

The 100 per cent whole wheat doughnut — with only 180 calories — has a caramel flavouring and is covered with the doughnut maker's original glaze.

"The Krispy Kreme whole wheat glazed doughnut delivers the delicious taste that our customers have come to expect from us," said Stan Parker, senior vice-president of marketing at the Winston-Salem, N.C.-based company.

Krispy Kreme sales started slipping three years ago as the company expanded its operations during the height of the low-carbohydrate diet craze. Executives also had to sort out an accounting mess, with the company's board concluding two former executives were trying to "manage earnings" to meet Wall Street expectations.

While the stock once traded above $50 US, it fell to about $4 US during 2006. It opened trading Monday on the New York Stock Exchange at $10.98 US.

2 Comments:

Blogger Sticky & Spanky said...

remember when the doughnuts used to taste of cigarrette smoke? and then, for awhile, the smokers were relegated to the glassed-off 'smoking aquarium' in the horton's by the bus station? i remember one time in that aquarium...

i think i'll just leave it at that. you remember.

all kinds of gross,
sticky

10:21 PM  
Blogger Sticky & Spanky said...

. . . yeah, that guy farted really loud. and we were trying not to laugh. and failing.

thank god we've matured since then.

6:21 AM  

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